B2B fintech, Canada
Kestrel — Six Shorts
Kestrel Financial
- Category
- Social
- Year
- 2025
- Runtime
- 00:58
- Turnaround
- 5 days
The brief
A repeatable format for product explainers that the in-house team could keep feeding without booking a crew every time.
The constraint
The presenter had two hours. Everything else had to come from a system that survives whoever presents next quarter.
What we did
- Locked a single lighting and framing setup and documented it, so future shoots match without us.
- Built the lower thirds and end cards as templates the client's designer now owns.
- Shot vertical natively rather than cropping a 16:9 master — the framing is composed for the format, not rescued into it.
The result
The client has since produced fourteen more in the same format, unassisted.
Deliverables
- 6 × 9:16 shorts
- Motion template pack
- Shot-setup guide
Services
- Direction
- Cinematography
- Edit
- Motion
Delivered in 5 days from approved treatment.
“The point was that we could keep making them without booking a crew. We have done fourteen more on our own since.”