Connected fitness hardware, US
Meridian — Launch
Meridian Fitness
- Category
- Commercial
- Year
- 2026
- Runtime
- 00:45
- Turnaround
- 6 days
The brief
A 45-second launch film for a mirror-format home trainer, running as paid social, a retail loop and the top of the product page.
The constraint
The hardware was a pre-production unit that could not be moved and would not hold a charge for more than twenty minutes at a time.
What we did
- Built the shot list around twenty-minute blocks so the unit could charge between setups without losing the day.
- Shot the screen content separately and comped it, so the display is legible on a phone at 1x.
- Delivered a captions-first cut — the paid version is designed to work with sound off and reads clean at 60% scroll speed.
The result
Cost per completed view fell 34% against the client's previous launch.
Deliverables
- 45s master
- 3 paid cutdowns
- Retail loop
- Captions (EN)
Services
- Direction
- Cinematography
- Edit
- Motion
- Colour
Delivered in 6 days from approved treatment.
“We sent a pre-production unit that barely held charge and got back a launch spot that outperformed our last one on every metric we track.”