Engineering firm, UK
Why We Stay
Linden Group
- Category
- Brand film
- Year
- 2024
- Runtime
- 03:05
- Turnaround
- 2 weeks
The brief
A hiring film for a firm losing graduates to larger competitors, aimed at engineers two to five years into their careers.
The constraint
The honest answers were better than the approved messaging, and the client had to be persuaded to keep them.
What we did
- Interviewed eleven people and used four. Nobody was given questions in advance.
- Kept a section where an engineer describes a project that went badly — it is the reason the film works.
- No music under the interviews. The silence is doing the work.
The result
Graduate applications up 3× in the following cycle.
Deliverables
- 3:05 master
- 4 × 45s profiles
- Captions (EN)
Services
- Direction
- Cinematography
- Sound
- Edit
Delivered in 2 weeks from approved treatment.
“They kept the part where one of our engineers talks about a project that went badly. We nearly cut it. It is the reason it works.”